Be Distinctive

BESPOKE (adjective) // be-spok

1: custom-made • a bespoke suit // 2: dealing in or producing custom-made articles • a bespoke tailor //
3: made for a particular customer or user • especially clothing but not always a jeweler, until now

Shah & Shah always keeps the individuality of there customer in mind when creating a piece as special and unique as they are. When making the purchase of a lifetime why try and fit in when you can be distinctive. Let Shah & Shah design a custom piece that truly speaks to the person fortunate enough to carry on our jewelry legacy. One consultation is all it will take.



Shah & Shah Distinctive opened nearly a century ago during the Prohibition era. Founded in 1929, the first location at 921 F Street NW became an institution over five decades.

In 1983, spanning into its third-generation, Shah & Shah Distinctive was reimagined by the founder’s grandson, Michael Shah. Michael transitioned the business from its downtown storefront to its current speakeasy-style salon on Connecticut Avenue, overlooking K Street and the White House.

In 2013, Colin Shah took the helm of the family business, becoming the fourth-generation jeweler further evolving Shah & Shah Distinctive as a brand for modern clientele.

Shah & Shah Distinctive Jewelers, creates an intimate, private setting with bespoke attention to you. Jewelry selection is an experience to be savored, and Shah & Shah makes it one with both appeal and impact.

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Contact Us

Contact Us

Call us: 202.223.6001  •  Email us:  •  Visit: 1001 Connecticut Ave. NW, Suite 1225, Washington, DC 20036

Shah & Shah Distinctive is located on K Street NW, between Connecticut Avenue and 17th Street, overlooking historic Farragut Square.

We are open Monday through Friday, 10 am to 6 pm. Personal appointments by request.